Tag: Corporate Brand

Strong Employer Brands Help Attract Desirable Candidates

By Kelly Creighton Aug 13, 2018 Recruiting

Updated: Aug 13, 2018

In order to attract top talent, companies need to improve their overall brand. Although 60% of CEOs think that their employer brand lies solely with them, research also indicates that 69% of job applicants are more likely to apply to a job for employers that actively manage their employer brands. So, recruiters should be heavily involved with […]

Great Candidate Experience Starts with the Candidate Journey

By Melissa Blazejak, Editor Jun 6, 2018 Recruiting

Updated: Jun 6, 2018

According to Gail Houston and Leslie Mason—Executive Recruiters for Intuit—who recently presented the session Experience is Everything: How to Treat Candidates Like Customers to Close the Deal at RecruitCon 2018 in Nashville, the candidate experience starts the minute a potential candidate first hears about your company.