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What do employment branding, product branding, a great employee experience, and HR strategy have in common? According to Tammy Perkins, Chief People Officer at PMI Worldwide, they are all connected. When HR treats the employee and candidate experience with the dedication and care often given to customer-facing branding, the organization grows.
“It’s not an accident that the best places to work are also the places that make the most money.”
In two previous posts, we’ve been discussing how Tesla has grown an incredibly strong brand with fierce customer loyalty. We focused on the lessons from real-life examples that can be applied to any business. We’ve discussed the first six examples in our previous posts, and here, we’ll look at the last four.
In a previous post, we discussed the challenge often faced by managers and business owners in teaching customer service skills to entry-level employees.
A challenge many companies face is providing a top-notch customer experience. The reason—particularly for business-to-consumer (B2C) companies with high volumes of customers—is that so many of their customer touch points come in the form of entry-level, low-paid staff, often with high turnover. Teaching these employees the basics, let alone the intricacies, of customer relationship management […]
Most business leaders would put increased customer satisfaction at the top of their priority list as the best driver of repeat business and sustainable growth. Each new development will be finely scrutinized to see what the effect is likely to be on customers. How will this affect their experience? How will this make their lives […]
The important lesson from yesterday’s Advisor was to view incentive compensation as a way to drive business results. Determine what is important to your customers, and then create incentive goals to support that. Divide your employees into business groups, advises Mark Mitchell, managing director of American’s Customer Experience area. Let the employees have a voice […]