We had a chance to ask Dr. John Sullivan—author, corporate speaker, professor, and advisor—about employment branding during a recent webinar. Today we’ll hear how he addressed the topics of alumni programs and external versus internal brand development. Q: Could you share some best practices for maintaining a pipeline or candidate pool of potential recruits? A: […]
Yesterday we heard from Dr. John Sullivan, professor, author, corporate speaker, and advisor, concerning employment branding. Today we hear more from Sullivan. Q: What role do you think alumni programs play in a branding program? A: Well, I call them “brand ambassadors.” These people love your company—they left for whatever reason—but they still love your […]
In yesterday’s Advisor Dr. John Sullivan—professor, author, corporate speaker, and advisor—gave advice concerning employment branding. Today we hear more from him.
BLR® recently asked Dr. John Sullivan—professor, author, corporate speaker, and advisor—about employment branding best practices. Let’s take a look at some of his information.
During a recent webinar, BLR® asked Dr. John Sullivan, professor, author, corporate speaker, and advisor, a number of questions about employment branding. Today we present a portion of that interview.
Yesterday’s Advisor discussed how Glassdoor® continues to expand beyond just a place for people to blow off steam, and how this website’s growth can negatively influence your brand. Today, we’ll learn what you can do about it. I Want To Change… My Glassdoor Profile Regardless of how you are being represented on Glassdoor, there is […]
Glassdoor’s reputation brands it as the place where disgruntled and unhappy employees or job interviewees go to blow off steam. Why is this a problem for your company? Because in reality, Glassdoor® is much more than a complaint site. It’s quickly becoming one of the top sites for posting and finding jobs, and its database […]
In yesterday’s Advisor we learned about software that attempts to eliminate employee lawsuits. Today, information on groundbreaking software that streamlines onboarding and performance management. BambooHR, well known for its HR management software, has added two major components for performance appraisal and orientation, CEO Ben Peterson announced at the Society for Human Resource Management’s (SHRM) Annual […]
The Glasshouse Report claims it has a product that can “eliminate employee lawsuits.” The question, besides whether it’s even possible: can The Glasshouse Report deliver on that claim? Many new and interesting HR tools and techniques were showcased at the Society for Human Resource Management’s (SHRM) Annual Conference and Exposition, held recently in Las Vegas. […]
In yesterday’s Advisor, we shared some results of our Employment Branding Survey; today, we present more results from the study, including how they choose to control what’s being said about their company and what their most successful branding actions have been.