Tag: Petrified Forest

Enchantment: The Art of Changing Hearts, Minds, and Actions

By Mike Maslanka Apr 27, 2011 HR Management & Compliance

Updated: Apr 27, 2011

Employment law attorney Michael P. Maslanka reviews Guy Kawasaki’s book Enchantment: The Art of Changing Hearts, Minds, and Actions and shares some key points on persuasion that can easily be adapted to your business. Less Is More First off, keep it short. Kawasaki suggests looking at the best slogans (e.g., “Got milk?” or “Just do […]

Yes! 50 Scientifically Proven Ways to be Persuasive

By Jeff Farthing Aug 27, 2008 HR Management & Compliance

Updated: Aug 27, 2008

Employment law attorney Michael Maslanka reviews the book Yes!  50 Scientifically Proven Ways to be Persuasive by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini. Review includes lessons from the book about how to be persuasive. Yes!: 50 Scientifically Proven Ways to Be Persuasive a so-so title for Noah J. Goldstein, Steve J. […]