Talent

Use Summer to Motivate Employees

McBean, author of The Facts of Business Life: What Every Successful Business Owner Knows That You Don’t (Wiley, October 2012,), encourages employers not to wait until fall to review and adjust company directions. Especially if changes will involve employee training and/or hiring and training new employees.

Most business owners probably look at the summer as the time their employees check out for a bit. They go on vacation or daydream about it. But it doesn’t have to be that way. Great employers know how to use the summer to motivate their staffs.

“One great way to motivate employees is to set a pre-holiday objective and an end-of-summer goal,” says McBean. “A pre-holiday objective is the set-up for the overall summer goal. For example, let’s say your end-of-summer goal is to increase the number of air conditioning services or brake work compared to last year by 50 percent. So your pre-holiday objective will be some portion of the overall summer expectation. You would then develop a promotion or a summertime special around air conditioning and brakes, giving your employees an opportunity to upsell your customers on a special limited time offer.


Looking for proven strategies to help supervisors manage and motivate more effectively? Check out BLR®’s webinar, “Creating Rock Star Managers,” on July 31: Find out more here.


“Keep in mind that most employees are looking for extra summertime cash, so give it to them for a job well done,” he adds. “It keeps them focused before they leave for vacation and ‘hungry’ when they return. And when the summer is over, your company will have had higher sales and profits from and will be focused on the last 3 months, ‘springboarding’ your business for a great year and strong finish.”

Rock Star Managers and Motivators

Being a highly successful supervisor requires a fundamentally different skill set than it did even five years ago. Your managers are under new pressures to do more with less and derive more value from each employee. It can be hard them to think about being a progressive and inspirational leader when they are just trying to meet daily job demands.

Most productive employees leave an organization because of something their supervisor is doing—or not doing. Whether leaders find themselves too overwhelmed with responsibilities to take an active interest in employee development or haven’t received the proper leadership training to inspire creativity, take risks, and cultivate project ownership, the result is the same.

Don’t wait until your best employee walks out the door. Help your supervisors learn how to better manage, motivate, and inspire in even the most challenging times.


In just 90 minutes on July 31, learn effective strategies to create rock star managers and motivators. Register now risk free for this advice-rich webinar for both HR professionals and supervisors.


Participate in this interactive webinar, and you’ll learn:

  • Step-by-step advice to motivate your workforce
  • How to identify the foundation for employee motivation and what could crush future efforts to motivate your staff   
  • The definitions of “Kicks,” “Keeps,” and “Karats” and the role they play in employee motivation   
  • Real-life examples of “Kicks,” and what to look for in your organization
  • Two mistakes managers make regarding “Keeps” and how to avoid them
  • The impact of appreciation and examples of effective praise and recognition
  • And more!

In just 90 minutes, you’ll learn effective strategies to help your leaders thrive. Register now risk free for this advice-rich webinar for both HR professionals and supervisors.

The date is July 31, 2013. The time, 1:30 p.m. to 3 p.m. (Eastern Time—adjust for your time zone).

How Does a Webinar Work?

A webinar is remarkably cost-effective and convenient. You participate from your office, using a regular telephone and a computer with an Internet connection. You have no travel costs and no out-of-office time.

Plus, for one low price you can get as many people in your office to participate as you can fit around a speakerphone and a computer screen.

Because the conference is live, you can ask the speakers questions—about your specific issues—either on the phone or via e-mail.

As with all BLR webinars, your satisfaction is assured or you get a full refund.

Please join us July 31 for Creating Rock Star Managers: Proven Strategies to Help Supervisors Manage and Motivate.