By Caitlin Far, senior communications consultant, Burnham Benefits Insurance Services
In part one of this article, we looked at the steps required to build a healthcare education campaign. Now we’ll look at how to distribute it across the organization.
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Intertwining the company brand with the organization’s healthcare plan offerings may be the most overlooked aspect of a successful health benefit education initiative.
Brand, brand, brand!
Every company’s brand is its unique signature identifying the superior product, and/or services, it offers. Employees associate their own work efforts with growing the strength and the reach of the brand. Use that dynamic as an advantage when presenting healthcare benefit messaging by aligning the quality of the brand with the caliber of the health benefits offered to employees.
The more consistently an organization brands its healthcare benefits and educates its people on the importance, the more value the company’s brand communicates to employees over time. The employee sees that familiar logo, look, and feel on the benefit communications and associates it with great worth.