Tag: benefits communication


Meet Broker 2.0—From Benefits Sales Rep to Strategic Counsel

There are few certainties when it comes to today’s health insurance industry. More than ever, employers are seeking help when it comes to navigating a rapidly changing regulatory landscape and developing a benefits strategy that will be cost effective, compliant, and aligned with employee needs.


Measuring a Healthy Return on Your Benefits Communication

Employees may be one of the largest expenses for a company, but talent is also a company’s greatest asset. And in today’s increasingly competitive marketplace, more and more companies are looking to benefits packages to maintain their competitive advantage to attract and retain top employees. Because of this, it is critical for human resources departments […]


An Open Enrollment Season Survival Guide for Small HR Teams

Any HR professional currently in the throes of planning for open enrollment season would agree that this is an incredibly stressful time of year. Not only are they tasked with their usual responsibilities—retirement, recruitment, new hire onboarding, and payroll—but they’re also charged with the additional duty of ensuring that employees have all the information and […]


3 Ways to Improve Benefits Communication

by Karen Gustin, executive vice president of Ameritas Group Division We know that when it comes to health benefits, employees want choices. And they expect their employers to help them understand those choices. Studies show that people are more satisfied with their jobs, and less likely to look for other employment opportunities, if they believe […]


Getting Employees to Read Your Benefits E-Mails

By Jeffrey Hemker, national manager, Retirement Division, Invesco Plan sponsors spend a significant amount of time crafting and deploying employee benefit communications, with 73% using e-mail to get the word out. Despite these efforts, 80% of participants do not open and read materials and, of those who do open, almost half don’t fully understand the […]


Benefits Professionals Share Best Practices and Trends

By Chris Ceplenski, BLR Managing Editor, News “The pendulum for benefits responsibility has swung back over to the employer.” “We saw a drastic rise in enrollment in our high deductible health plan (HDHP) when we renamed it an HSA plan.” “Benchmarking against your competitors is important, but don’t be a copycat.” “Eliminate the benefits-speak and […]


3 Ways Employers Can Improve Benefits Communication

Any employee benefit program will better meet its objectives if an employer communicates about it effectively. And perhaps no other employee benefit plan requires as much careful attention to employee communication as a 401(k) plan (see ¶102 in Thompson’s The 401(k) Handbook). Pre-tax 401(k) plans are unlike employee savings plans that use after-tax contributions, and […]