By Chris Ceplenski, BLR Managing Editor, News
“The pendulum for benefits responsibility has swung back over to the employer.”
“We saw a drastic rise in enrollment in our high deductible health plan (HDHP) when we renamed it an HSA plan.”
“Benchmarking against your competitors is important, but don’t be a copycat.”
“Eliminate the benefits-speak and communicate to your employees like they communicate with each other.”
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These statements were among several insightful nuggets offered by a panel of benefits professionals in the Silicon Valley area, in a WorldatWork Total Rewards Conference session aptly titled “How Silicon Valley’s Best Employers Use Benefits to Drive Employee Engagement.”
The panel was moderated by Jennifer Benz, CEO of Benz Communications and featured: Rosemary Arriada-Keiper, senior director, Rewards at Adobe; Sarah Lacuna, Americas Health & Global Wellness Offering leader at Intuit; Andrea Trudella, benefits director of NVIDIA; and her colleague, Beau Davidson, vice president of Human Resources.