By Aaron K. Olson, Aon plc & B. Keith Simerson, Ed.D
Few leaders can be successful if they are alone in championing their goals; ideas—particularly big ideas—need a broad coalition of support. Strategic leaders are aware of this and take intentional efforts to secure buy-in, commitment and advocacy from their most important stakeholders.
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It is important that employees put their “hearts” into what they are being asked to do and accomplish. It is through their hearts that they will have the internal desire to go above and beyond what will be required of them. Commitment generates internal drive that will help employees embrace the uncertainty and ambiguity typically associated with change as well as counter the pressures and stresses being exerted by others who are more resistant.
Since most people have full lives with responsibilities and obligations falling outside of their career, a clear sense of purpose and a personal commitment to a goal will help them prioritize multiple and frequently competing commitments.