By Rob Goffee and Gareth Jones
Building better workplaces is not an alternative to, but rather a means for, responding to the new challenges of capitalism, for building productivity, unleashing creativity, and winning. Why Should Anyone Work Here? What it takes to Create and Authentic Organization provides the tools to help assess how your own organization is doing and describes the tensions and trade-offs that leaders must manage in building DREAMS—the six key attributes that enable organizations to do this:
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- Difference—let people be themselves
- Radical honesty—communicate what’s really going on
- Extra value—magnify people’s strengths
- Authenticity—stand for something real
- Meaning—create satisfying work
- Simple Rules—reduce the clutter and make things clear
Crafting authentic organizations is a tough task. Here we’ve begun to identify some critical success factors that make efforts to build great organizations and help them to succeed, such as the support of top management and the presence of strong organizational performance drivers.