Neil Bedwell and Andrew Osterday often describe themselves as reformed marketers. They learned their craft over the last 15 years at agencies and brands in both US and Europe. Their experience at Coca-Cola navigating internal cultural barriers was the catalyst for the creation of their company, Local Industries.
The company is a change marketing consultancy. Put simply, they apply consumer-grade marketing expertise to drive real cultural change inside organizations by focusing on their most important asset—people. In this episode of HR Works: The Podcast for Human Resources, Bedwell and Osterday explain their approach for improving engagement and company culture—a marriage of HR and marketing.