Perception Matters
Like it or not, how people perceive you is, in part, who you are. This uncomfortable truth contains valuable lessons when it comes to employment branding efforts.
Tag: advertising
Recruiting on the Cheap
Talent acquisition tips often make the assumption that a company has something it may not have: a robust recruiting budget.
Know Your Job Seeker Audience
Tailoring your job ads, careers site or careers page, and other marketing material to your targeted audience will help you connect with job seekers.
AARP Educates Job Seekers About Age Discrimination
A recent AARP article, aimed at the organization’s member audience, contains information for older job seekers. It also contains a veiled, two-part warning for employers: Discriminating against older workers is illegal; age discrimination is widespread.
Make This the Year You Create Engaging Job Ads
Question: What does it take to pique a job seeker’s interest? Answer: A boring, static job ad … not!
Advertising a Harassment-Free Culture
As more men resign from positions of power amid accusations of sexual harassment and assault, you may be at a loss as to how to let job seekers know that your organization welcomes and supports women. Short of issuing a statement, “we don’t condone or allow this conduct,” is there anything you can do?
Degree Required?
Determining whether a job requires a college degree can be tricky. The arguments for a degree are compelling, as are the arguments that it may not be necessary.
Is It Time to Rethink How You Advertise Jobs?
Granted, it’s a job seeker’s market. But if you’re not attracting applicants, you may want to stop blaming the economy and take a look at your job postings.
Are You Recruiting for ‘New Collar’ Jobs?
Technical skills are now required for a wide range of positions. Even many jobs that were once known as “blue collar” have been dubbed “new collar,” because the skills requirements have changed.
Special from RecruitCon Road Trip East: Is Your Company Website Killing Your Recruiting Game?
Chris Russell, known as the “mad scientist” of online recruiting, started his first job board in 1999 and since has launched more job sites than anyone in history. At BLR’s recent RecruitCon Road Trip conference in Boston, Russell shared tips for making recruiting and career websites really effective.