Tag: Employer Branding

Recruiting At Scale: The Medium Matters when Connecting With Job Seekers

I’ve noticed a disconnect. Despite the fluctuations in the labor market, jobseekers have made it very clear they want to work for company cultures that align with and reflect their values. They’re not going to compromise anymore or go back to pre-pandemic paradigms. They want to know where a potential employer stands on key nonnegotiables […]

Want to Future-Proof Your Business? Stop Shelving Employer Branding Plans

When organizations go into survival mode, their leaders often forget just how vital employer branding is to overall business health and success. This is becoming more and more evident as companies and analysts try to determine whether we are headed toward another economic recession. The good news is that many economists believe this is a temporary downturn and we’re heading […]


Employer Branding: Practice What You Preach to Retain Top Talent

The candidate-driven market has forced employers to become highly competitive. Companies that want to recruit the very best must be known not only for their product but also as exceptional places to work. The science of carving out an organization’s image as a top employer is known as “employer branding.” But new research reveals that […]

Take Your Job Videos from ‘Meh’ to ‘Mamma Mia’

Job videos are supposed to tell a story about the role you’re hiring for and what it’s like to work at your company. However, if your videos are an absolute snooze-fest, then obviously jobseekers will pass over your company. Sure, video is great at showing what can’t be easily communicated to candidates, but they’re only […]

Why the Best Recruitment Marketers Don’t Stop at ‘Apply Here’

Never before have recruiters focused so much of their energy on keeping good candidates engaged in the hiring process. In a time when top talent is only on the market for 10 days, and ghosting happens with frequency, recruiters have no choice but to pour on the engagement efforts in order to get results.

Will Cultural Fit Land a Job Over Skill Set?

In any tight labor market, talent spotting and the hunt for the perfect employee are always challenging. Companies must go above and beyond to not only find the right fit from a cultural and skills standpoint, but they must also ensure that the checks and balances are in place to retain top-performing employees. We must […]

How to Motivate Your Employees to Be Content Creators

Yesterday’s post covered why it’s beneficial for your employees to be content creators. Essentially, if your employees are content creators, they will provide a more authentic experience for candidates who use this content to determine what your company culture is like. Here’s what you can do to motivate your employees to take on this new role.