The candidate-driven market has forced employers to become highly competitive. Companies that want to recruit the very best must be known not only for their product but also as exceptional places to work. The science of carving out an organization’s image as a top employer is known as “employer branding.” But new research reveals that […]
Tag: Employer Branding
There’s a certain image that probably comes to mind for many of us when we think of Wall Street bankers: expensive suits and well-groomed people.
Job videos are supposed to tell a story about the role you’re hiring for and what it’s like to work at your company. However, if your videos are an absolute snooze-fest, then obviously jobseekers will pass over your company. Sure, video is great at showing what can’t be easily communicated to candidates, but they’re only […]
If you’re hiring talent based on cultural fit, you may be doing more harm than good. Some experts say that cultural fit does nothing to improve diversity and inclusion (D&I) and, in fact, just creates an echo chamber for like-minded individuals. If you want to create a diverse workforce, you must challenge the status quo.
Never before have recruiters focused so much of their energy on keeping good candidates engaged in the hiring process. In a time when top talent is only on the market for 10 days, and ghosting happens with frequency, recruiters have no choice but to pour on the engagement efforts in order to get results.
In any tight labor market, talent spotting and the hunt for the perfect employee are always challenging. Companies must go above and beyond to not only find the right fit from a cultural and skills standpoint, but they must also ensure that the checks and balances are in place to retain top-performing employees. We must […]
Yesterday’s post covered why it’s beneficial for your employees to be content creators. Essentially, if your employees are content creators, they will provide a more authentic experience for candidates who use this content to determine what your company culture is like. Here’s what you can do to motivate your employees to take on this new role.
In the modern age of the Internet and social media, employees are always accessing and sharing content, whether it’s about your organization or not. The average person spends a lot of time on the Internet and social media creating, reading, engaging with, or sharing content, so you should encourage your employees to be content creators for your organization. Continue reading to learn more […]
With graduation season right around the corner, a new crop of Gen Z students are poised to join the workforce, and companies are fighting harder than ever to hire them. As this generation is quickly becoming one of the largest shares of the American workforce, it is forcing companies to reevaluate their accustomed ways of […]
We hear a lot about negative online employer reviews, especially from an employer-brand standpoint, and how these reviews can hurt your chances at attracting top talent. But what about the jobseekers who come from employers recovering from a prominent scandal? Should recruiters discount them because of where they previously worked?