By Rakesh Singh
The field of human resources has lately been the subject of numerous studies in the hope of using technology to make HR function better. Companies are blending technology into all aspects of the employee life cycle. This includes hiring, interviewing, training, and developing an employee.
For example, Heineken filmed a unique recruitment process and screened it for their existing employees. The process included helping the boss as he ‘fainted’ during the interview and assisting firefighters during a fake fire drill. The existing employees could vote for their favorite candidates, and the video, titled ‘The Candidate’, was posted on YouTube where it generated over 5.5 million views along with a large volume of positive press.
This example shows that infusing HR with better technology can be highly beneficial to the company’s health in the long run. There are various forms of technology poised to hit the markets in the near future and these can be adapted to aid HR departments everywhere. Here are 3 ways HR technology can make a positive impact on the business.
- Back to Basics
The main job of an HR professional is to find the right people and attract them to the company. Because most organizations leave the data entry jobs to their HR professionals, they are left with very little time to scout for talent. Finding fresh talent is extremely important to a company’s continued growth.
HR technology is already at the stage where basic functions like CV/resume parsing, updating information in databases, posting content, and updating vacancies can be done with a single click.
Imagine an ATS (Applicant Tracking System) that allows a manager to add comments on his phone just after an interview, or a referral tool that allows an employee to track their referrals online without having to go to the HR department. These are just a few of the many ideas that are sure to impact the basic functioning of HR.
What HR functions are being automated, how is software coming into play, and how far do HR professionals trust technology to make decisions? Download this FREE HR Technology Trends Report: How New Innovations Are Shaping Human Resources in 2015 and Beyond.
- Communication Is the Answer
If used properly, technology can be a powerful tool for recruiting new employees. Sites like LinkedIn, Facebook, and even Google+ can be used make the recruitment process efficient, smooth, and yield the best results.
Using social media, you can create talent communities and nurture them. Speaking to potential employees constantly through various channels will help you understand them better. This makes the procedure a lot easier, as you won’t have to expend too much energy searching for new candidates—just convert the ones in the community. This can also improve the quality of your new hires, as they already understand the company’s culture.
- HR Data Hub
Information like the specifics of payrolls, attendance of employees, performance appraisals, and the skills and capabilities of employees will soon be gathered at a convenient hub. This will add the most value to the spectrum of HR technology tools. Using this information, HR professionals can study how people-related decisions affect the organization.
Digitization will soon permeate workplaces like never before, easing the work of the HR department. This will free up more time and enable HR to focus on what really matters—the human resources that are the prime reason for a company’s success.
As Head of Marketing at Aditi Staffing, Rakesh is responsible for organizational brand outlook. Rakesh, very strongly believes in the golden circle of why, how and what and supports Aditi Staffing’s success by connecting the brand with candidates, clients and the recruitment engineers in the same manner. With over 10 years of experience in various sales and marketing roles including an entrepreneurship attempt in the Digital Display Advertising world, he brings a comprehensive approach to Aditi Staffing’s brand management in the global recruitment market.
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