Recruiting

Student Loan Assistance: College Talent Can’t Resist

When you consider the nature of student loan debt in America, it should be no surprise that college graduates value loan assistance as a benefit. If your company wants the edge when it comes to recruiting college talent, consider making student loan assistance a priority.

A new survey has found that many student loan borrowers in the United States would prefer to work for a company that offers student loan management help as part of their benefits package.

The survey was conducted among 1,000 individuals with student loans by Iontuition Inc., a member of the Ceannate companies that helps students and families take control of their education finances. Iontuition reports that more than 40 million Americans have student loan debt. According to the survey, nearly 80 percent of the individuals surveyed with student loan debt—which could equate to more than 30 million Americans—said they would like to work for a company that offers repayment assistance with a matching opportunity.


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Balaji “Raj” Rajan, CEO of Ceannate Corporation, shared his thoughts on the survey with BLR®: “We surveyed college graduates who overwhelmingly agree they would choose to work for a company that would assist with their college loan management over a company with a standard benefits package. Clever HR professionals have a unique opportunity to attract and retain America’s top talent by creating a benefits package that addresses the financial challenges facing graduating students today.”

As the infographic below by Iontuition shows, student loan borrowers would value repayment assistance from their employers as much as healthcare insurance or 401(k) retirement benefits.

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