In yesterday’s Advisor, we learned how more jobseekers are using their mobile devices to search for jobs and apply to them. That works great if a company’s employment site is mobile-friendly. But, what if it isn’t? Today we’ll explore what to do if that’s the case.
 |
What Can Be Done?
Recently, a number of experts have provided advice on what can be done to help make sure your organization is mobile recruiting-friendly. Matt Adam, chief talent strategist at NAS Recruitment Innovation, suggests that any good job website has the following features:
- Snackable content. Including who we are, what we do, and an invitation to “join our talent network”.
- Automated tech. It is nice to have some form of automated technology that notifies potential candidates when jobs come up.
- Balance. Communication is a delicate balance. You don’t want to bug potential candidates, but you do want to keep them engaged.
Susan Vitale, the chief marketing officer of iCIMS, wrote in a recent article about how the food and beverage industry in particular has received the most applications via mobile devices, followed closely by the security and hospitality industries.
Vitale suggests that in order to protect their recruitment investments and to connect with best-fit talent, employers should provide a fully mobile-enabled career site experience. Members of the newest generation of workers, some of the most sought-after talent available, want to work for forward-thinking employers that provide the most current, user-friendly candidate experience. In addition, organizations can actually carve 250% from their sourcing costs simply by reducing the time it takes to complete a mobile application from 15 minutes to 5 minutes.
Vitale goes on to say that although these trends highlight just a fraction of the big picture, starting with these main solutions could jumpstart any company’s hiring strategy. By investing resources in updating recruitment practices, recruiters can more efficiently fill open positions and arm their companies with all the latest tools to succeed in this new era of talent acquisition.
But I Am Mobile Recruiting-Friendly
Sure, you might have a mobile-friendly career site, but is it candidate-oriented? Matt Adam offers six questions you should ask about your mobile access.
- Does your site recognize that the user is on a mobile device?
- Is it easy to type your URL?
- Do users need to pinch and zoom?
- Can users watch videos on your site?
- Can candidates conduct some sort of transaction?
- Can users find actual jobs easily?
If the answer to any of these questions is “No,” you might have some work left to ensure that your mobile career site is working at maximum effectivity.
Learning how to make the most of mobile users is just part of the whole HR package. Nowadays, savvy hiring managers are finding that the best source of information about job candidates’ qualifications can often be their LinkedIn profiles, what they post, comment on, or blog about, and the social media groups to which they belong. Make sure you know how to find and evaluate this valuable online intelligence. Here’s timely help in the form of BLR’s new webinar—Digital Profiles—The New Résumé: How to Search Online Profiles for Recruitment Success. In just 60 minutes, on Tuesday, March 8, you’ll learn everything you need to know about balancing the value of a traditional résumé with online information.
Register today for this interactive webinar.
By participating in this interactive webinar, you’ll learn:
- How much weight to give the traditional résumé, and how much to depend on online information you discover about a candidate
- Why social networking—through LinkedIn, Facebook, Twitter, and other platforms—is becoming the #1 way to find and screen employees
- Which websites and search engines generate the most useful data about a potential employee
- What online information to use when making a hiring decision, and the information you should ignore
- How to gauge the reliability of a jobseeker’s online LinkedIn résumé
- Pitfalls that could result if you rely too heavily on what you find online or if you go about collecting it in the wrong way
- And much more!
Register now for this event risk-free.
Tuesday, March 8, 2016
2:00 p.m. to 3:00 p.m. (Eastern)
1:00 p.m. to 2:00 p.m. (Central)
12:00 p.m. to 1:00 p.m. (Mountain)
11:00 a.m. to 12:00 p.m. (Pacific)
Approved for Recertification Credit and Professional Development Credit
This program has been approved for 1 credit hour toward recertification through the Human Resource Certification Institute (HRCI) and 1 credit hour towards SHRM-CPSM or SHRM-SCPSM.
Join us on Tuesday, March 8, 2016—you’ll get the in-depth Digital Profiles—The New Résumé: How to Search Online Profiles for Recruitment Success webinar AND you’ll get all of your particular questions answered by our experts.
Train Your Entire Staff
As with all BLR®/HR Hero® webinars:
- Train all the staff you can fit around a conference phone.
- Get your (and their) specific phoned-in or e-mailed questions answered in Q&A sessions that follow the presentation.