Mid-market C-suite executives are increasingly viewing technology as a strategic asset that can drive competitive advantage and are taking a more active role in technology decisions, according to Deloitte’s report, “Disruption in the mid-market: How technology is fueling growth.”
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Nearly half (48%) of mid-market executives surveyed by Deloitte indicate that their company’s leadership views technology as a “critical” differentiator and key to growth, compared to 41% who said the same last year.
“It is becoming harder and harder to separate technology from business strategy and performance,” says Stephen Keathley, principal, Deloitte Consulting LLP, and national technology leader, Deloitte Growth Enterprise Services. “Technology now touches essentially every business function—from sales and marketing to human resources, from finance to operations and compliance. C-suite’s growing involvement in these critical decisions is a welcome development because, more often than not, the business impact of new technology is directly related to the level of support and commitment received from the highest levels of the organization.”