By Elise James-DeCruise, director of the New Marketing Institute, MediaMath
Slowly but surely, Millennial workers are taking over the U.S. labor force. In 2015, for the first time, they surpassed Generation X as the largest segment of the workforce. By 2025, they will make up nearly three quarters of the workforce.
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In every case, Millennials want to work for organizations that support innovation and help develop their skills. Snapchat turned out to be ideal for our company, MediaMath, because 70% of our global staff is between the ages of 18 and 34, and we’re a global team, with members in six cities on four different continents.
Coordinating our team’s activities, sharing and celebrating wins, and introducing new team members are just a few of the significant communications challenges that we needed to address in order to work effectively and help our team believe in the mission of the company.
Enter Snapchat.