Yesterday we took a look at how healthy snacks can influence worker engagement. Today we’ll see how they specifically relate to Millennial engagement.
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By Sean Kelly, SnackNation cofounder and CEO
Millennials Will Make Up 75% Of Employees by 2025
For the first time in history, Millennials make up a narrow majority of the workforce. By 2025, they’ll be the dominant generational force in the office. Attracting and retaining Millennial workers require a different approach than the staid methods of previous generations.
That’s because Millennials are a bit of a different breed. The blue collar, Baby-Boomer mentality that “work is work” and “life is life” doesn’t appeal much to them.
Millennials want more. They came of age in an era when technology has rendered them always reachable, where they’re expected to always be available, and they recognize that the line between work and life is blurred. They care more about their overall quality of life, and value their time more than money. Therefore, they want more out of their employer.
That’s why “perks” are so important to Millennial workers. In fact, as a recent Glassdoor® study revealed, 19% of workers value perks like healthy snacks over a pay raise. For them, money is more of a threshold than a scorecard, and overall quality of life is paramount.
Millennials are also a snacking generation. They prefer to consume everything—from media to nutrition— in bite-sized portions. Sampling and discovery are important to them. In fact, Millennials snack three to four times per day—that’s twice as much as their parents and three times as much as their grandparents.
So, when it comes to feeling good, performing at your best, and attracting and retaining the next generation of talent, you’d be hard pressed to find a more critical practice than healthy office snacking.