By Rebecca Barnes-Hogg, SPHR, SHRM-SCP
For a small business trying to recruit high quality candidates, it can seem like David battling Goliath. The good news is that your small business can hire top candidates without spending thousands of dollars on employer branding, recruiters, or advertising. Small businesses have a great opportunity to hire some of the best people on the market, and it’s easier than a young boy battling a giant.
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Being small is an advantage most organizations don’t leverage. They get stuck in the “we can’t because we don’t have money for high salaries, generous benefit plans, or [insert other cool perks here].” Instead, they should focus on what they can offer and use that to attract great candidates.
Robert Versteeg, head of HR at Witlox Van den Boomen, states: “I don’t have the budget, time, or team, but I’ve learned to compete through our two main assets: our talent and our story.” Versteeg understands that small businesses have to focus on what they do offer in order to attract top talent.