Empathica, Inc. (www.empathica.com), a leading provider of customer experience management solutions, is committed to employee engagement—internally and externally. The company employs approximately 100 employees at its headquarters in Mississauga, Ontario, and its offices in Alpharetta, Georgia, and Birmingham, England.
Empathica’s PinPout (Perfect in, Perfect out) quality awards program was implemented several years ago to provide incentives for employees to clearly communicate client requirements—on the first try—and to check that the solution works and “makes sense” before delivering it to a client, says Gary Edwards, executive vice president of Client Services. Under this program, recognized employees have their names posted, get a personal note of thanks from the CEO, and are awarded gift cards.
As a result of this program, “People take a lot of pride in the small, everyday things they do,” Edwards says.
Empathica also sponsors a “Rock Star of the Month,” which is basically a glorified employee of the month program. Employees nominate their peers for the recognition, and the names and accomplishments of all nominees are posted on a bulletin board in the front office. “It’s a nice, very public, recognition,” Edwards says. A winner is randomly drawn from all nominated “rock stars.”
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The company’s efforts to engage employees have paid off. Both employee retention and engagement are high, Edwards says, and Empathica was recently named one of the “50 Most Engaged Workplaces” by I Love Rewards, an incentive marketing company focused on driving employee motivation and sales. “People are highly engaged. They don’t want to go anywhere else.”
Engagement Tips
“If you want a very engaged workplace, here’s what you need to do. You have to have people winning for the company, winning for clients, and winning for themselves.” While two out of three of those things happen fairly commonly at companies, it takes a concerted effort to make sure all three occur, Edwards says.
To keep employees engaged in their work, he recommends that employers implement reward and recognition programs, provide learning and growth opportunities, offer opportunities for employees from different departments to interact with one another and collaborate on projects, and communicate regularly and clearly with employees.
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- And more than 15 more!
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