Tag: customers

rewards

The Key to Talent Retention: Treat Employees Like They’re Your Customers

Your customers and your employees are both the bread and butter to your organization, so why would you treat one group better than the other? New research shows that your employees want to be treated just as well as you treat your customers, and if they feel they’re being valued, they’re more likely to stick […]

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social media

Are You Prepared to Avoid Netflix-Like Corporate Social Media Snafus?

The use of social media by companies for public recognition isn’t a new concept. As social media platforms expand, so do the number of companies using them to promote their brands and reach new or potential customers. But those companies have to rely on their (fallible) employees to come up with new or creative ways […]

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Hiring Refugees Boosts Diversity and Makes Your Company Stronger

Yesterday we published our interview with Gideon Maltz, executive director of Tent—an organization dedicated to aiding the men, women, and children of the world who have been forcibly displaced from their home countries. Today we’ll explore some of the common issues with refugees, and how to address them.

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Where’s your next big idea going to come from?

by Dan Oswald Among my favorite movies is the 1991 film City Slickers. Billy Crystal plays radio ad salesman Mitch Robbins, who is having a bit of a midlife crisis. Mitch and his two best friends decide to leave New York City to spend two weeks on a cattle drive in the Southwest. It’s there […]

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Do your employees have the right type of motivation?

by Dan Oswald A colleague shared with me an article published recently in the New York Times Sunday Review. In addition to the fact that the article had been recommended, its title, “The Secret of Effective Motivation,” was certainly enough to get me to read it. Who in management doesn’t want to know the “secret” […]

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You won’t know what your customers want if you don’t ask

by Dan Oswald Knowing what your customers want and need and delivering it are key concepts for any business. But how do you really know what your customers want? The first person I worked for after graduating from college knew exactly what his customers wanted and needed. He had that knowledge because he once held […]

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