Changing the Game with Employment Branding
BLR® recently asked Dr. John Sullivan—professor, author, corporate speaker, and advisor—about employment branding best practices. Let’s take a look at some of his information.
Tag: Employer Branding
More of The 7 Deadly Sins of Recruiting
Yesterday’s Advisor began to cover Glassdoor’s recent webinar on The 7 Deadly Sins of Recruiting. Today, the two final sins from Glassdoor. 6. This is basic marketing stuff, so I don’t need executive buy-in. When it comes to making sure you have the best tools, data, and practices, it helps if you can get the […]
7 Deadly Sins of Recruiting
Forty-one percent of jobseekers looked for their job while in bed, says Claire Alloway, marketing manager at Jobvite. That’s a good indicator of how recruiting—and the deadly sins of recruiting—have changed. Alloway and Danielle Durante, marketing coordinator at Glassdoor, offered their recruiting sins during a recent webinar sponsored by Glassdoor. Here’s what they had to […]
Catering to Candidates with Student Loans
By Holly Jones, JD, Senior Legal Editor In yesterday’s Advisor, we took a look at why certain 401(k) benefits are not as attractive to candidates with significant student loan debt. These candidates might not be able to contribute, and so the benefit becomes a nonbenefit. Today we’ll explore how employers can offer an alternate benefit […]
Forking Over for a 401(k): Not if You Have Student Loans
By Holly Jones, JD, Senior Legal Editor Take a moment and picture your workforce. Employees come in each day and serve customers, build products, promote brands, and counsel clients, but what is their “Why?” What are the primary factors that drive your employees to come into work, even when they have a case of The […]
Fix Your Company’s Glassdoor Profile Now!
Yesterday’s Advisor discussed how Glassdoor® continues to expand beyond just a place for people to blow off steam, and how this website’s growth can negatively influence your brand. Today, we’ll learn what you can do about it. I Want To Change… My Glassdoor Profile Regardless of how you are being represented on Glassdoor, there is […]
Stop Throwing Stones at Glassdoor
Glassdoor’s reputation brands it as the place where disgruntled and unhappy employees or job interviewees go to blow off steam. Why is this a problem for your company? Because in reality, Glassdoor® is much more than a complaint site. It’s quickly becoming one of the top sites for posting and finding jobs, and its database […]
Monitoring the Brand and Walking the Talk—More Employment Branding Survey Results
In yesterday’s Advisor, we shared some results of our Employment Branding Survey; today, we present more results from the study, including how they choose to control what’s being said about their company and what their most successful branding actions have been.
Employment Branding Survey Results—Are You Putting the Company’s Best Face Forward?
When it comes to an organization’s brand, Amazon.com® Founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” Our Employment Branding Survey, conducted in June 2015, posed the question: What are real-world organizations doing with branding, both internally and externally?
Recruiting: Boards, Blogs, ROI, and Metrics
In yesterday’s Advisor, expert Chris Peterson offered tips on making your online presence for candidates more attractive. Today, more of his tips on posting, blogging, and recruiting metrics.