Tag: LinkedIn

Making the Most of Employment Branding

Yesterday we heard from Dr. John Sullivan, professor, author, corporate speaker, and advisor, concerning employment branding. Today we hear more from Sullivan. Q: What role do you think alumni programs play in a branding program? A: Well, I call them “brand ambassadors.” These people love your company—they left for whatever reason—but they still love your […]

New Way of Working—Alliances for Employers and Employees

The old concept of company-as-family is dead (if it ever existed), says Ben Casnocha, entrepreneur and cofounder of LinkedIn. The new default is employees as free agents, but you can’t build a lasting, innovative business when employees act like free agents. Where’s the middle ground?

Avoid These Ugly Preemployment Pitfalls

In yesterday’s Advisor, we reviewed the good and the bad of preemployment inquiries; today, we take a look at some of the just plain ugly questions that you should never even think of asking.

Do You Actively Recruit Passive Candidates?

As the unemployment rate inches further downward and positions are taking longer to fill, many employers are looking for new and innovative ways to reach the best talent. One option that is increasing in popularity is searching for passive candidates—individuals who may not be directly looking for a new job, but who would be open […]

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Ways to Incorporate Social Media into the Hiring Process

With the prevalence of social media, employers are finding more and more uses for it in the workplace, for example, as a component of the talent management process. More and more organizations are taking advantage of the growing reach of social networking.