HR Management & Compliance

Do Companies with ‘Soul’ Do Better than Those Without?

In yesterday’s Advisor, consultant Josh Bersin offered research and tips on talent acquisition; today, we present his take on corporate “soul,” engagement, and The Simply Irresistible Organization®.

Bersin, who is principal and founder of Bersin by Deloitte, Deloitte Consulting, offered his research and tips at the HR Tech conference, held recently in Las Vegas.

Companies with Soul

Deloitte has found that companies with “soul” do better than companies without, eight times higher than the S&P 400. (He calls such firms “Firms of Endearment,” after a book of the same name written by Raj Sisodia, Jag Sheth, and David B. Wolfe.) Employees want to be part of something bigger.

Companies with “soul” experience:

  • Much higher engagement and retention
  • Better customer service
  • Long-term profitability

Is your organization prepared to attract and screen the best candidates? Start today with the free webcast download, Creating Talent Pools to Fill Your Pipeline. Learn More

Rethinking Engagement

Glassdoor data are startling, says Bersin.

Senior leadership gets a rating of 2.8 out of 5. And only 54% would recommend their employer. (Of course, it’s not totally surprising that Glassdoor comments are negative, Bersin points out.)

To try to improve this situation, Bersin has developed the Simply Irresistible Organization®. It has five major facets:





Trust in


Agile Goal Setting (i.e., OKR*)

Flexible, humane work environment

Facilitated talent mobility

Mission and purpose

Selection to Fit

Coaching & feedback

Recognition, rich culture

Career growth in many paths

Investment in people, trust

Small Teams


Open flexible workspaces

Self and formal development

Transparency and commun- ication

Time for Slack

Performance Mgt.

Inclusive, diverse culture

High impact learning culture


*A system of performance management, including objectives and key results

Is Software the Answer?

Some people preach that software is the answer to HR’s problems. Bersin asked his audience, how many have transformed their companies with software? Not one hand went up.

Performance Management

Ninety-two percent of companies don’t think their performance management process is worth the time they are spending on it—they find it complex, burdensome, and not doing what it is supposed to do.

Recognition Drives Retention

Bersin has seen a 31percent reduction in voluntary turnover between companies that rate Poor in recognition and those that rate Excellent.

Before you can engage and retain the best talent, you first need to get them on board. Now more than ever, it is imperative that recruiters have access to the tools & techniques that allow them to support a growing company and ensure a continuous pipeline of qualified candidates. How to get there? Fortunately there’s help in the form of a timely webcast—Creating Talent Pools to Fill Your Pipeline. In just a short time, you’ll learn everything you need to know about how the iCIMS Talent Platform can help you win the war for top talent.

Register today for this free (thanks to sponsor iCIMS) webcast.

Win the war for talent. Download the free webcast, Creating Talent Pools to Fill Your Pipeline. Register Now

By participating in this interactive webcast, you’ll learn:

  • Tips on Addressing the Skills Gap: Learn best practices for finding highly skilled workers.
  • Tools to Recruit Proactively vs. Reactively: Attract a tech savvy workforce for your pipeline.
  • Strategies to Enhance Recruitment: Understand the benefits of having a Talent CRM.

Also included is a product walk-through, where you can tour the iCIMS Platform to screen and hire candidates with ease.

Find out more

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