 |
Employee Videos at the Heart
Creating and sharing authentic employee videos has been at the heart of our recruitment strategy, says Tammy Caldwell, UPS’s director of talent acquisition. Candidates want to hear from people actually in those roles for guidance and insight.
We distribute the employee videos via many forms of online, mobile, and social media, she adds.
Cross-media integration is also helpful, Caldwell says. In print ads or online ads, for example, UPS includes “Text ‘BONUS’ to 68398 or go to UPSjobs.com.”
Caldwell, joined by Mike Vangel, VP digital talent acquisition architect of TMP Worldwide, offered her tips at the HR Technology Conference and Exhibition, held recently in Las Vegas.
Note: TMP Worldwide is a strategic partner to UPS providing software, advertising, and creativity to develop and deploy the UPS employer brand.
Online Communities
UPS is active in social media communities, Caldwell says.
Facebook: Active Community of 72,000
We do not do a data dump of posting all jobs on the UPSjobs Facebook site. Instead, we share interesting content and have conversations, Caldwell says. We also respond quickly to jobseekers with questions about their applications.
On a recent post, we received almost 500 shares organically. We consider this sort of sharing critical to helping get the word out. We leverage the communities we have built up over time to help spread our recruiting messages, Caldwell says.
Twitter: Active community of 32,000 with great content and questions.
LinkedIn: Active community of 322,000, and still growing.
In any of those places, you’re one click away from our jobsite, Caldwell says. Here’s UPS’s hiring record from social media since 2009:
|
Social and Mobile |
Applications completed |
Interviewed |
Hired |
Conversion App/Hire |
|
2009 |
90 |
39 |
19 |
21% |
|
2010 |
4,467 |
1,607 |
955 |
21% |
|
2011 |
11,517 |
5,645 |
2,906 |
25% |
|
2012 |
71,081 |
24,883 |
14,824 |
21% |
|
2013 |
104,889 |
46,622 |
24,475 |
23% |
|
2014 |
143,860 |
72,531 |
43,541 |
30% |
Need help building a pool of candidates? Start on Thursday, December 17, 2015, with a new interactive webinar—Proactive Recruiting: How to Build and Grow Your Private Pool of Exceptional Candidates. Learn More
Lessons Learned Along the Way
- Social and mobile recruiting is a marathon, not a sprint.
- Social recruiting is not “free,” but when done well it is highly valuable to an organization.
- Mobile and social recruiting is incredibly difficult to track but well worth the time and effort.
- Mobile and social improve the candidate experience and the quality of conversion to hire.
- Mobile and social platforms are constantly evolving. You need to be able to quickly adapt.
- Candidates’ mobile and social preferences are constantly changing. Know where they want to be.
From a Humble Start
From a humble start in 2009 of 7 hires from Twitter and 12 hires from Facebook, the continually refined and optimized social and mobile program now delivers 25% of all of UPS’s tracked hires at a fraction of the cost from traditional media or major job boards.
By the way, Caldwell says:
- UPS is hiring full-time package delivery drivers right now! No commercial driver’s license is required.
- UPS is hiring salespeople right now with great training and support.
When you need to hire a lot of new employees, it helps to already have had a talent pool. In fact, taking a proactive approach to building a pool of high-quality candidates for your future job openings jobs is invaluable, and there are many ways to go about it. Fortunately there’s timely help in the form of BLR’s new webinar—Proactive Recruiting: How to Build and Grow Your Private Pool of Exceptional Candidates. In just 60 minutes, on Thursday, December 17, you’ll learn everything you need to know about building a talent pool.
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Know you need to build a talent pool, but don’t know where to start? Join us Thursday, December 17, 2015, for a new interactive webinar, Proactive Recruiting: How to Build and Grow Your Private Pool of Exceptional Candidates. Earn 1 hour in HRCI Recertification Credit and 1 hour in SHRM Professional Development Credit. Register Now
By participating in this interactive webinar, you’ll learn:
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- And much more!
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