By Michael F. Brown, Camden Consulting Group
Being an entrepreneur is exciting—from the thrill of creating your own product or service to building your business your way without having to answer to someone else. You call the shots and you use your expertise the way you see fit.
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This is such a popular path that according to the US Small Business Administration there are over 28 million small businesses in America and they employ 55 percent of U.S. workers and have continued to create two-thirds of the new jobs in America for nearly half a century.
With all of the energy, drive, and passion that entrepreneurs possess, does that also indicate small businesses have figured out how to attract and retain top talent? ADP Research Institute published study that consistently shows the two of the top concerns from small business leaders are recruiting great people and retaining top talent. Many entrepreneurial leaders wrestle with these common pain points concerning talent.
So what is a small business leader to do? One factor to acknowledge is even though you may not be able to compete head-to-head for talent with larger companies on every aspect of the recruiting and job offer process, small business leaders should leverage and highlight the aspects that make working for their business superior.
You have an opportunity to attract and retain great talent if you institute an HR strategy for both. Read on to learn about key areas of focus that have proven successful for small businesses regarding the battle for talent.