Everyone in the marketing industry is plenty willing to extol the virtues of video. It’s not done without merit; research has shown that video content distributed through social media platforms generates, on average, 1,200% more shares on accounts than text and images combined. A further study by Aberdeen outlines the importance that video plays in company growth, showing that companies using video as the central theme in their marketing campaign grow revenue nearly 50% faster than those that choose other outlets.
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The success of video content as a part of marketing campaigns speaks to its versatility. This form of content has been embraced by companies of all sizes, as even smaller companies are able to explore and take advantage of video. The ubiquitous use of video has required companies to search for new ways to manage their content.
One popular method is by employing a video content management system (VCMS) to handle the load. These dynamic systems are a proven choice to manage video content from creation all the way through distribution, with the ability to store, share, search, and analyze throughout the process. They act as an essential one-stop-shop for video management.
Just as a VCMS can serve the marketing department in its quest for video greatness, the versatility of both these systems and video itself can benefit a company beyond just marketing. Video is a proven commodity in internal operations, helping a company with recruitment efforts, expediting and reducing costs during the hiring process, training new and existing employees, and fostering growth through continued job coaching. It’s multifaceted in nature and requires an adaptable system like a VCMS to maximize its potential. Here are seven unique ways that a VCMS can benefit your company in a nonmarketing capacity.
1. Video File Format Management
Managing video content requires dealing with myriad file types and sizes. A well-versed VCMS will support multiple video file types that your company will work with. Whether it be .AVI, .MP4, or more rare file types like .ASF or .MPG, a VCMS will allow you to convert to any file type to create better uniformity.
A quality VCMS can also have the capacity to convert file sizes. Because video files can be enormously large, this is an excellent feature your company can take advantage of. The system can provide sample images of video quality to demonstrate how resizing will affect your files, allowing you to make an informed decision on conversion.
2.Video Cloud Storage
As stated, video size can be an enormous burden on internal servers and storage. Rather than spend the money on more storage and servers, along with the IT time and support necessary to manage them, a VCMS often provides relief. Many VCMSs will allow you to store your files within the system’s cloud storage, alleviating the burden of storage in your office. This also adds an extra layer of security, as its cloud storage is typically much better protected than the security your company may choose to use in-house, and it allows for remote and mobile streaming from any location in the world.
3. Video Screening Candidates
If you’re responsible for hiring duties at your company, you can attest to how tiresome it can be to shuffle through hundreds of applications and résumés. It can be a nightmare scheduling phone screenings, both within your schedule, the applicant’s schedule, and fellow team members who want to sit in as a conference call. It can be incredibly costly to fly candidates in from across the globe, having never faced them before, for an interview.
A VCMS tackles all of these problems through innovative video screening methods. Participants no longer need to be on a call at the same time; candidates and hiring managers can respond back and forth via saved video messages. This process allows for candidates and managers to become better acquainted and work within their own schedules to avoid conflict and relieve the burden of the interview process.
4. Recruiting
Augment recruiting efforts through creating a Web portal to your VCMS. Give potential recruits guest access, and allow them to scan through video content created by department managers to address particular job duties and team culture. Recruits can then pose questions themselves for items that go unanswered.
This establishes an excellent tool for aiding recruits in making informed decisions before applying for a position. It gives insight into company culture and, in a way, becomes a promotional tool for your organization.
5. Training New Hires
The VCMS allows training managers to curate an online library of video content directed toward specific job duties. This digital training lab allows employees to scroll through assigned videos and digest material at a proper pace. They can also chat with other employees within the system about content questions, fostering stronger team camaraderie.
6. Cross-Training
Ongoing access to the VCMS allows employees to explore the skills and duties of other positions within the company. This is especially helpful when an employee is curious about applying for an open position in another department.
The employee can attain a far better understanding of what day-to-day operations are like in the position and make a more informed decision when applying. He or she can also learn additional skills that can help him or her adapt and fill holes for other teams on the fly.
7. Job Coaching
A VCMS is a great method for managers to coach employees when they’re having to shuffle between different locations or for teams that function remotely. Coaches can assign specific content based on perceived learning needs. Employees can then receive feedback at the manager’s pace, responding to materials and giving insight on how to improve. This greatly curtails frustration that employees may experience when they lack face time with their manager, boosting overall morale within the department and strengthening workplace cohesion.
These benefits are all in addition to the success that a quality VCMS can bring to a marketing department, demonstrating that video is a premiere option for organizational growth, internally and externally.
 Sean Gordon, Chief Executive Officer at HIRENAMI, has an extensive track record recruiting, hiring, training, and unlocking the talent of people. For 20 years, Sean has been on the front lines of business across North America. He started with AT&T, where he built award-winning teams in sales and operations from coast to coast. He delivered equally stellar results for EMC, Aetna, and West Corporation before becoming CEO of a technology company in need of innovation. Sean founded HIRENAMI to take recruiting challenges from painful, inefficient, and time-consuming to quick and effective for employees and employers. Sean has created new lines of business, reinvigorated stagnant company cultures, and mentored hundreds of employees, who have gone on to do great things. Connect with Sean on LinkedIn. HIRENAMI Achieving results by developing people. |