In fact, more than 65 percent of companies that participated in a recent survey reported that they are using social learning technology. “State of the Industry Study: A Pulse on Social Learning” surveyed 500-plus decision makers at companies of all sizes and in a variety of industries. The study, conducted by Saba®, in partnership with the Human Capital Media Advisory Group, found that companies are embracing the technology despite the challenges they confront when adopting it.
Researchers found that nearly two-thirds of participating organizations are motivated to use social learning to support a culture of learning, despite the fact that half of survey respondents pointed to challenges with adoption and uptake by employees.
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“As companies adapt to today’s new world of work, it’s now more important than ever that they focus on connecting people and content with social technology,” said Emily He, senior vice president, marketing at Saba. “Based on the results of this study, a majority of businesses are already leveraging social learning to foster a culture of collaboration and innovation.”
In what areas is the greatest success achieved with social learning technology? Nearly half of survey respondents indicated that the greatest success is achieved through increased collaboration and improved communication between management and employees.
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The survey also found that discussion and communication are the primary drivers for using the technology. Specifically, 59.5 percent of organizations use discussion forums, followed by 57.9 percent that use internal blogs and 54.9 percent that use secure instant messaging.
Researchers also identified significant interest in communities of practice; more than half of participants reported that their organizations use social learning to support communities of practice, and more than 35 percent expect to develop communities of practice via social learning during the next 2 years.