According to research gathered by Ambient Insight, the U.S. mobile learning market will reach $2.1 billion next year, and global mobile learning revenues will reach $14.5 billion. And this will most likely be due to the number of people joining the mobile workforce, which is expected to double or even triple in size in 2018 (Gartner).
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Whether you like it or not, in 2018, you’ll need to seriously consider implementing a mobile learning strategy or perfecting your existing mobile learning strategy if you want your organization to remain competitive and effective.
Here are a few things you’ll want to contemplate doing as you implement or improve mobile learning across your organization.
Develop a Change Management Strategy
As you develop your mobile learning strategy, you’ll also need to develop a change management strategy for your mobile learning strategy. A solid change management strategy will prepare your organization for the new or updated mobile learning technology or applications you’ll be using, mobile learning courses you’ll be administering and distributing, and other mobile learning content you’ll be unveiling and implementing.
If you skip this step as you implement your mobile learning strategy, expect to see lower rates of user engagement and higher levels of pushback from employees across your organization. And expect to see a very low return on investment (ROI) for your implemented mobile learning strategy.
Adopt a Bring-Your-Own-Device (BYOD) Strategy
Expect over half of your employees to bring their own devices to work and use them for work purposes in the next year or so, even if you don’t already have a BYOD strategy in place. And expect them to be using them to access learning content you’re developing and promoting.
Adopting a BYOD strategy will ensure all mobile devices your employees are using to access company-generated content are secure and standardized. It will also save your organization a lot of money and will boost your employees’ productivity levels and learning engagement levels. (Insight)
Consider Your Organization’s Culture
When developing and implementing a mobile learning strategy, think about the overall culture of your organization and what type of mobile learning will be relevant and valuable to your employees. Will they be more likely to engage in gamified content, brief microlearning courses, curated and heavily researched content, or social learning? Be sure you cater your mobile learning content, and how you’ll be distributing it, to what will resonate most with your organization’s culture and its employees’ interests.
Watch out for tomorrow’s post for more things you’ll want to contemplate doing as you implement mobile learning across your organization.