Hiring & Recruiting

Over-Automated Recruitment Process May Be Turning Off Potential Talent

New research findings—released by Randstad US–offers a look at job seekers’ perceptions, attitudes, and expectations of the job search process. According to the findings, while most candidates find value in technology, they are frustrated when it supersedes the human aspect of the process. In fact, 82% of respondents agree they are often frustrated with an overly automated job search experience.recruiting

Respondents weighed in on the specific role technology should play during the job search process:

  • 95% of workers agree technology should be used to aid the recruitment experience, not replace it.
  • 87% of respondents agree technology has made the job search process more impersonal.

“The findings reinforce what we’ve believed for quite some time, that successful talent acquisition lies at the intersection between technology and human touch,” said Linda Galipeau, CEO Randstad North America—in a press release. “By leveraging emerging technologies, we are able to deliver on our clients’ and candidates’ expectations in a predominately digital world, but with more freedom to focus on the human connection. If done correctly, the right combination of personal interaction with the power of today’s intelligent machines can create an experience that is inherently more human.”

Ideal Candidate Experience Leverages Innovative Technology, but Puts Human Interaction First

New, digital HR solutions and tools drastically change the way people connect to jobs, offering a seamless digital experience that is becoming the price of entry for employers. Randstad’s survey found 82% of workers agree the ideal interaction with a company is one where innovative technologies are behind the scenes and second to personal, human interaction.

In fact, in working with staffing or recruitment firms, candidates named “a company that uses innovative technologies to find me jobs, but that puts human interaction first as a priority,” as the most appealing.

Human Interaction Drives Positive Impressions of Potential Employers

Job seekers have become increasingly savvy about what makes a great candidate experience and what leaves them with a less-than-favorable impression. The study findings reinforce anecdotal evidence from Randstad’s recruiters, who have witnessed candidates’ desire for greater human interaction, despite their self-reported belief that technology has made the job search process more effective.

For example, beyond the overall job offer, the top two aspects of the respondents’ last job search that contributed to a positive impression of a potential employer centered on personal interaction. Respondents named “the degree of personal, human interaction during the process,” and “the recruiter/hiring manager I worked with,” as having most influenced their positive impression.

On the other hand, 91% of workers agreed technology has made the job search process significantly more effective. However, they also named “the length of the hiring process” and “the communication level throughout the selection process” as the top two aspects of job searching that created a negative impression of a potential employer. That impression has lasting effects, as the survey found one-third of workers who had a negative experience during the job search process will never reapply to the organization, nor refer a friend or family member to the company.

“Employers today, and in the future, will be judged by the experience they create for prospective new hires,” said Galipeau. “Job candidates are empowered to provide instant feedback on employers, rating a company’s candidate experience just as they would rate a movie. In a tightening labor market, companies cannot afford to lose potential talent due to a poor hiring experience. And in a technology-driven world of talent, it’s not only about how a company markets itself, but what others say about the company that has a positive impact on employer branding.”

For more information on this report, click here.

About the Survey 

Research findings are based on an OmniPulse survey fielded by national polling firm Research Now on behalf of Randstad US. The survey was fielded between June 19th, 2017 and June 23rd, 2017. It included 1,200 respondents over the age of 18, and a nationally representative sample balanced on age, gender and region.