In yesterday’s Advisor, consultant John Rubino described total reward statements and what employers should include in them to maximize their effectiveness; today, Rubino’s thoughts on how to communicate these statements to employees.
 |
Rubino, who is the owner of Rubino Consulting Services, offered his expertise in a recent webinar presented by BLR® and HR Hero®.
Communication Is the Key
Rubino cannot emphasize enough that communication is a critical component for the success of total reward statement! Your total reward programs may be stellar, but with education and effective communication, the actual and perceived value increases exponentially. If your rewards are not understood, you’re not going to get the outcome you desire, he says.
Here are some of Rubino’s communication tips:
- Give employees advance notice that total reward statements are on their way.
- Include a letter from the CEO briefly outlining the project. This demonstrates that the higher-ups believe in the program.
- Set up webinars and meetings to review the components of the statements. The more transparent the process, the more successful it will be, says Rubino.
- Offer one-on-one instruction.
- Solicit employee feedback for improvements. Keep your ear to the ground, advises Rubino.
Global research consistently shows that most organizations do a poor job of communicating with their employees, laments Rubino. Depending on where your organization is culturally, you may want to ensure communication is solid before crafting your reward statement program.
Looking to give employee engagement a boost? Start on Wednesday, April 8, 2015, with a free interactive webcast, Coming Alive: Creating an Engaged Workforce. Learn More
3 Mega Objectives
Rubino stresses what he calls three “mega” objectives for communicating total reward statements:
- Ensure understanding. These are what the statements are all about—helping employees understand exactly what they’re receiving—and communicating them should work to the same end. However, the big mistake most HR pros make, says Rubino, is stopping at just this first objective.
- Get the buy-in from employees. This will change their perceptions, explains Rubino. Get rid of any mixed messages, and personalize your communications (no one-size-fits-all approaches allowed!).
- Motivate the right behaviors. Every communication event should lead to some form of actionable event on the part of the employee, says Rubino.
Achieving all of these objectives takes a great deal of practice and finesse, Rubino says, but the payoff will be immense.
Total reward statements can show employees how much you value them, which can help boost engagement. Engagement is what motivates people to not only feel dedicated to their job and their life, but also to feel rewarded by what they do and how they do it. It pushes people to look differently and go above and beyond, not because they have to, but because they want to.
With 68.5% of the US workforce identifying themselves as disengaged, resulting in $550 Billion a year in lost productivity, companies today cannot turn a blind eye to the importance of having a fully engaged team. How can your organization approach this issue? Fortunately there’s timely help in the form of a new webcast from SilkRoad—Coming Alive: Creating an Engaged Workforce. In just 60 minutes, you’ll learn everything you need to know engaging your carefully recruited employees once they become a part of your team.
Register today for this free (thanks to sponsor SilkRoad) interactive webcast.
Engagement must start the second a new hire walks through the door. Join us for a free interactive webcast, Coming Alive: Creating an Engaged Workforce. Earn 1 hour in HRCI Recertification Credit. Register Now
By participating in this interactive webcast, you’ll learn:
- The Return on Investment (ROI) of engagement
- How to achieve the ‘MAGIC’ of an engaged workforce
- How your words and actions matter, starting on day one
- Who owns engagement? Everyone is a CEO
- Tips for getting back on track when employees detour into disengagement
- And much more!
Register now for this webcast.
Wednesday, April 8, 2015
1:00 p.m. (Eastern)
12:00 p.m. (Central)
11:00 a.m. (Mountain)
10:00 a.m. (Pacific)
Approved for Recertification Credit
This program has been approved for 1 recertification credit hour toward recertification through the Human Resource Certification Institute (HRCI).
Join us on Wednesday, April 8, 2015, for the free, in-depth Coming Alive: Creating an Engaged Workforce webcast.