HR Management & Compliance, Learning & Development

Embracing Video-Based Learning Content in the Workplace

According to Cisco, video content will make up 82% of all Internet traffic by 2021. So, a majority of all activity on the Internet will entail video content in the coming years. Keep reading to see why this is an important revelation to discover as a learning and development professional.

Stats About Videos to Seriously Consider

If you’re not already familiar with the compelling statistics behind the power of video content, here are a few you won’t want to miss.

  • Eighty-seven percent of executives believe video has a significant and positive impact on an organization, citing benefits ranging from enhancing the experience of telecommuters to saving money on travel costs and even attracting top talent.
  • Ninety-eight percent of organizations are predicted to use video as part of their digital learning strategy.
  • Ninety-six percent of businesses say video helps train employees better and faster.

(Source: Retrieve)
Videos fundamentally offer a great way to gain executive buy-in, enhance digital learning strategies, enable more efficient training initiatives, and outpace the competition.

Benefits of Video-Based Learning Content

Here are some benefits of video-based learning content you’ll want to consider, too.

  • Video content can be specific and measurable.
  • Video content isn’t difficult or time-consuming to create.
  • Video content is easy to access and understand.
  • Video-based learning content leads to higher levels of learner retention and mastery of a subject, as humans are highly visual.

Ways to Embrace Video-Based Learning Content

There are many ways that you can embrace video-based learning content as a learning and development professional. If you’re interested in developing more video-based learning content for your organization, here are a few things you could do:

  • Rely on a learning management system (LMS) that supports video content. The LMS should allow you to easily create, distribute, share, and view videos.
  • Curate video content from other reputable resources that you can use and distribute to your learners.
  • Only include video content that your learners will want to engage with and share with one another.
  • Promote, create, and share video content that is relevant to the real world, real learning objectives or goals, and everyday job roles and tasks.
  • Include humor and entertaining elements to video content to keep it engaging.

Overall, you’ll want to seriously consider video-based learning content for your learners and new hires because it offers them an easy and intuitive way to learn and share what they’re learning with others. Video content is also flooding the Internet, so you’ll want to sincerely consider using and capitalizing on it if you want to stay ahead of the competition and their training and onboarding tactics.

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