Employer branding has become a hot topic in the recruiting and HR world. An “employer brand” describes an employer’s reputation as a place to work, and its employee value proposition, as opposed to the more general corporate brand reputation and value proposition it presents to its customers.
As you attract and recruit new talent, you must keep your employer brand top of mind, otherwise, you risk scaring talent away. Not convinced? Consider these branding statistics compiled by online résumé builder, Zety:
- 92% of candidates would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. (Corporate Responsibility Magazine, September 2015)
- 69% of jobseekers are likely to apply to a job if the employer actively manages its brand. (Glassdoor 2016)
- After finding a job offer, 64% of candidates said they research a company online and 37% said they will move on to another job offer if they can’t find information on the company. (CareerBuilder 2016)
- 46% of Glassdoor members read reviews before they speak with a company recruiter or hiring manager. (Glassdoor Survey September 2013)
- 61% of Glassdoor users seek company reviews and ratings before making a decision to apply for a job. (Glassdoor US Site Survey January 2016)
- 36% of employees say a company’s market reputation is “very important” when considering a new job. (Gallup State of the American Workplace Report 2017)
- 39% of women vs. 33% of men say market reputation is “very important” when considering a new job. (Gallup)
- 40% of Millennials say market reputation has the biggest influence on their impression of an employer. (2017 Millennial Hiring Trends Study MRI Network)
- Companies with bad reputations pay 10% more per hire. (Harvard Business Review 2016)
- 50% of candidates say they wouldn’t work for a company with a bad reputation—even for a pay increase. (Betterteam Blog 2017)
- The majority of jobseekers read at least 6 reviews before forming an opinion of a company. (Glassdoor US Site Survey January 2016)
Looking at all the data makes one thing clear: If your reputation and brand fall flat with jobseekers and employees alike, you’ll be losing them to your competition. Fortunately, B2B ratings and review firm, Clutch, has developed five tips to help you better manage your online reputation.
The infographic below highlights the key tips you must know but to learn more, click here.