One in four jobseekers consider company reputation a driving factor when making career decisions, says a ManpowerGroup Solutions insights paper, “If You Build It, They Will Come: The New Role of Employer Brand.” The findings also suggest that employers should implement new strategies to better engage talent with the company’s mission.
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The paper is based on recent survey research into candidate preferences, behaviors, and motivators. The survey of more than 200 U.S. jobseekers shows candidates are increasingly seeking employers with a clear corporate identity and positive reputation. Brand reputation is now as important as type of work and pay when it comes to a candidate’s motivation.
“Employer brand is an increasingly powerful tool for creating a competitive advantage in today’s marketplace. HR professionals that can draw out the uniqueness of their company’s brand and reinforce a compelling dialogue with candidates, but also current employees, will find top recruits heading straight to them—creating a robust talent pipeline for filling present and future positions within the organization,” said Lisa Schiller, vice president of client delivery, ManpowerGroup Solutions RPO, in a press release.
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